Commercial Lines Territory Manager
Webster, MA, US
***Based on experience, this role can be at a higher level**
Drive Growth. Build Partnerships. Make an Impact.
Are you a relationship-driven sales professional with a passion for Commercial Lines insurance and helping independent agencies grow their business? As a Commercial Lines Territory Manager, within the territory of Massachusetts. You will play a key role in driving profitable Commercial Lines growth across an assigned territory of independent agency partners.
In this highly visible role, you'll partner directly with agency principals, Commercial Lines managers, producers, and account teams to strengthen relationships, uncover new business opportunities, and expand Mapfre's share of market within high-potential agencies. You'll leverage strategic territory planning, product expertise, consultative sales skills, and strong partnerships with underwriting and business leaders to help agencies grow while achieving production, retention, and profitability goals.
This is an opportunity to combine your insurance expertise, sales acumen, and relationship-building abilities to make a measurable impact on agency success and Commercial Lines results.
What You'll Do
- Drive achievement of Commercial Lines new business, retention, cross-sell, quote activity, conversion, and profitability objectives.
- Develop and execute agency-specific territory plans focused on increasing Mapfre's share of market and expanding profitable growth opportunities.
- Build and maintain strong, in-person relationships with agency principals, Commercial Lines managers, producers, account teams, and other key decision-makers.
- Manage pipeline activity, quote follow-up, lost business reviews, and conversion strategies in partnership with agencies and underwriting teams.
- Identify and execute cross-sell opportunities across Commercial Lines products, including Commercial Auto, BOP, CPP, Umbrella, Small Commercial, and Middle Market solutions.
- Partner closely with Commercial Lines Underwriting to align agency opportunities with underwriting appetite, risk quality, pricing discipline, and profitability goals.
- Deliver agency business reviews, onboarding, product education, sales coaching, system training, and ongoing agency development initiatives designed to improve agency performance and strengthen engagement.
- Gather competitive intelligence and communicate market insights to underwriting, product, marketing, and business development leadership.
- Collaborate with Personal Lines business development partners to support broader agency relationship management and identify Commercial Lines expansion opportunities.
- Prospect for strategic Commercial Lines agency appointments and book transfer opportunities that align with Mapfre standards.
- Maintain accurate documentation of agency visits, sales opportunities, pipeline activity, action items, and agreements within Salesforce/CRM and other designated systems.
- Participate in internal meetings, committees, and business reviews supporting product updates, rate changes, market trends, territory strategies, and business development initiatives.
- Proactively communicate with agency concerns, competitive pressures, market opportunities, and operational barriers that may impact territory results.
- Travel regularly throughout the territory (up to 75%) to support agency engagement, business development, and territory growth.
- Support overall corporate goals and business objectives.
What You'll Bring
- Bachelor's Degree, professional-level knowledge in a specialized field, or equivalent related experience.
- 4–6 years of related experience, or an associate degree plus 6–8 years of relevant experience.
- Strong knowledge of Commercial Lines products, underwriting appetite, risk selection, pricing considerations, agency workflows, competitive positioning, and sales pipeline management.
- Demonstrated ability to build trusted agency partnerships, influence results, and drive profitable growth.
- Strong communication, presentation, relationship management, and consultative selling skills.
- Experience using Salesforce/CRM tools to manage agency activity, opportunities, and territory planning.
- Industry designations such as CPCU, CIC, CRM, ARM, AU, or other relevant certifications are preferred.
Pay Transparency: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.
Salary Range: $100,000 - $135,000
Benefits Highlights:
At Mapfre, we invest in our employees' well-being by offering a comprehensive benefits package, including:
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Paid Time Off (PTO): A flexible PTO program that combines vacation, personal, volunteer and sick time into one convenient bank of paid time off.
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401(k) & Profit Sharing: Eligible employees may participate in Mapfre's 401(k) plan that includes company matching contributions up to certain amounts under the terms of the plan.
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Medical, Dental and Vision Coverage: Choice of comprehensive medical, dental and vision insurance coverage under group plans offered by the company.
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Other Benefits Include: STD, LTD, Life Insurance, FSA, HSA and various wellness programs
Benefits provided are subject to the terms and conditions of the applicable benefit plan or policy. The Company reserves the right to alter, amend, or terminate benefits in its sole discretion. To learn more about our benefit offerings please visit: https://mapfre.gobenefits.net/
If you require a reasonable accommodation during the application or selection process, please contact the Mapfre Talent Acquisition team at talentacquisition@mapfre.com. Mapfre is proud to be an Equal Opportunity Employer.
Important Notice:
The information above is intended to provide a general overview of available benefits. Eligibility, plan provisions, and coverage are governed by the terms and conditions of the applicable benefit plans and policies, which may be modified from time to time
Nearest Major Market: Worcester
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Product Marketing, Underwriter, Relationship Manager, CRM, Marketing Manager, Marketing, Insurance, Customer Service, Technology